Find Them Faster
PRIZM Premier combines demographic, consumer behavior, and geographic data to help marketers find and engage their customers and prospects.
- By Free Map Tools on 3rd August 2020. Can you print a mapping and if so how? By Alex on 31st July 2020. Suggestion: Add the ability to find all ZIP codes BETWEEN two radii. For example, I want to send Message #1 to all people within 50 miles of an event, and Message #2 to all remaining people within 150 miles of an event (between 50 and 150 miles).
- Designated Market Map: 2020: Click National Map for Regional Market Area Maps, Area Demographics, Area ZIP Codes, City / County Lists + Local TV Station Links. Buy ZIP Code Data - Updated November 2020: TRUCKADS® Rebrands DMA Map and Designated Market Area NIELSEN® DMA ZIP Codes vs. TRUCKADS® ZIP Codes.
Know Them Better
From the developer: 'US Zip Code database with latitude and longitude. Also provides city, county, state, FIPS code, area code, daylight savings, and time zone for over 42,000 current US zip codes.
PRIZM Premier defines households with 68 demographically and behaviorally distinct segments discerning consumers’ likes, dislikes, lifestyles and purchase behaviors in a way that’s contextual and easy to communicate and activate.
Smarter Planning
PRIZM Premier segments summarize complex consumer profiles in a way that is intuitive and easy to communicate.
PRIZM Premier's 68 segments are defined according to socioeconomic rank, including characteristics such as income, education, occupation and home value as well as 11 Lifestage Groups and 14 Social Groups. PRIZM Premier Social Groups are based on urbanization and socioeconomic rank. PRIZM Premier Lifestage Groups are based on age, socioeconomic rank, and the presence of children at home.
Zip Code Mapping Plot
With contextual insights from PRIZM Premier, marketers can craft advertising messaging to reach consumers based on virtually any purchase and media behavior.
Free Zip Code Dma Mapping Software Download
Expand Your Reach
Purchase Behaviors Include:Mapping Zip Codes In Excel
- Apparel
- Appliances
- Automotive
- Communications
- Consumer Package Goods
- Financial Services & Wealth
- Home Furnishings
- Media Usage
- Travel
- Technology
- TV
- Cable
- Internet
- Social
- Podcast
- Mobile
- Audio
Claritas PRIZM Premier Lifestage Groups
PRIZM Lifestage classifications provide a different way to look at groups of PRIZM Premier segments. While PRIZM Social Groups are based on both affluence and Claritas Urbanization, PRIZM Premier Lifestage Groups account for affluence and a combination of householder age and household composition.
Within three Lifestage classes—Younger Years, Family Life, and Mature Years—the 68 segments are further grouped into 11 Lifestage Groups. Each Lifestage Group's combination of the three variables—affluence, householder age, and presence of children at home together offer a more robust picture of the consumer.
Claritas PRIZM Premier Social Groups
Free Zip Code Dma Mapping Software Pdf
The 14 Social Groups are based on Claritas urbanization class and affluence, two important and unique variables used in the creation of PRIZM Premier. There are four urbanization class categories—Urban, Suburban, Second City or Town & Rural. Within each of these categories, all the segments are then sorted into groups based on affluence, another powerful demographic tool when understanding consumer behavior and motivation.
- Angola
- Botswana
- Cameroon
- Central African Republic
- Comoros
- Cote d'Ivoire
- Djibouti
- Equatorial Guinea
- Equatorial Guinea Provinces
- Equatorial Guinea Regions
- Ethiopia
- Gambia
- Gambia Divisions
- Guinea
- Guinea Bissau
- Guinea Bissau Provinces
- Guinea Bissau Regions
- Guinea Bissau Sectors
- Lesotho
- Libya
- Malawi
- Mauritania
- Mauritania Regions
- Mozambique
- Niger
- Rwanda
- Sierra Leone
- South Africa
- Sudan
- Tanzania
- Tanzania Districts
- Tanzania Regions
- Tunisia
- Zambia